I sometimes think, alhough I don’t know why — if Ryanair could run their business if they were only charging those who are willing to pay premium for boarding. The sort of customers who curremtly buy carrier’s priority boarding. The assumption here is that there’s a small group of premium customers who prefer not to wait or just to be in this sort of premium group for the hell of it and they turn out to be the most profitable type of customers I suppose. The idea of subdividing your client base and profiling service isn’t new, but the concept of free boarding for anyone else is compelling.