Ignoring brands

Mike Tyson, convicted of rape, is the face of “sex energy” drink, very popular one over here, despite the irony. The “pure power and pure sex” drink to me is the symbol of Polish consumerism of the decade.

Every decade got its own “taste”. The taste of this decade is “Black sex energy drink” (by Mike Tyson) is a symbol of the generation, pretty much as “dick black” was a symbol of Polish consumerism of the previous decade. Vendors love to make consumers look utterly ignorant and consumers notoriously ignore brands.

Of course, being ignored is the worst nightmare for any marketing department out there, but also I have a feeling that some brands enjoy more tolerance from the consumers than other. Increasingly we’re open to some sort of sarcasm and maybe abuse of our collective inteligence in some cases.